38% less petroleum.
ACT I / THE CLAIM
WHAT DO YOU WANT
WHAT DO YOU WANT
FROM NO. 1?
We think it starts with being first.
Not first in a slogan. First in the record: the name, the history, the ideas, the credentials, and what you do with them.
ACT IITHE RECEIPTS.One proof at a time.
RECEIPT 01 / LONGEVITY
START WITH
START WITH
THE ORIGINAL.
PICKING UP SINCE 2003.
For more than two decades, The Original Poop Bags® has been working on one very necessary part of dog ownership—and finding ways to make it better.
CASE FILE / 01
BRANDThe Original Poop Bags®
SINCE2003
STATUSStill picking up.
THE FIRST.
THE ORIGINAL.
THE ORIGINAL.
RECEIPT 02 / CATEGORY CRED
POOPBAGS.COM.
We really couldn't make this easier.
https://poopbags.com
↗
THE CATEGORY HAS A URL.WE OWN IT.
RECEIPT 03 / CERTIFICATION
BEFORE BIOBASED
BEFORE BIOBASED
WAS A BUZZWORD.
We were already there.
FIRST TO BEUSDA CERTIFIED
BIOBASED.
BIOBASED.
Two certified options. One direction: more plants, less petroleum.
USDA STORY
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38% less petroleum.
92% less petroleum.
RECEIPT 04 / PATENTED INNOVATION
15.
15.
14.
13...
You'll know before you're out.
PATENTED COUNTDOWN ROLLS®
A common-sense feature that solves an actual problem. The final 15 bags tell you exactly what is left.
SHOP COUNTDOWN ROLLS® ↗
UNSCENTED
ORANGE SCENTED
SEE IT WORK
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COMMON-SENSE.
USEFUL.
PATENTED.
USEFUL.
PATENTED.
RECEIPT 05 / CULTURE
WE HAVE
WE HAVE
SNOOPY.
That's it. That's the section.
Okay, fine. The world's most famous cartoon dog meets The Original Poop Bags®.
OFFICIALLY LICENSED.
SHOP SNOOPY ↗
OFFICIALLY
LICENSED
LICENSED
THE ORIGINAL × THE ICON
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FIVE RECEIPTS IN.
CASE CLOSED?
NOT QUITE.
Because a No. 1 brand should do more than collect trophies.
ACT III / THE POINT
BUT STREET CREDISN'T THE POINT.
WHAT YOU DO WITH ITIS.
THE BRAND PLATFORM
MORE THAN
MORE THAN
A POOP BAG™
A poop bag is something you use for a few seconds.
The choices behind it can last much longer.
MATERIALS.INNOVATION.GIVING BACK.COMMUNITY.
ONE REAL STORYPAUL + PEANUT.
PURPOSE RECEIPT
YOU BUY.
YOU BUY.
WE DONATE®.
Purchases help us support organizations working for animals, the environment, and humanitarian causes.
Purpose should be documented, not decorated. One real story is worth more than a wall of logos.
ANIMALSENVIRONMENTHUMANITARIAN
IMPACT IN MOTION
SEE THE IMPACT ↗
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ACT IV / THE STANDARD
BEING NO. 1
01BE ORIGINAL.Lead with a real history, not borrowed language.
02MAKE IT USEFUL.Innovation should solve an actual problem.
03KEEP MOVING FORWARD.Better materials. Better choices. Better products.
04DO SOMETHING WITH SUCCESS.Use the purchase to create impact beyond the bag.
BEING NO. 1
ISN'T A TROPHY.
IT'S A RESPONSIBILITY.
THAT'S WHAT NO. 1 SHOULD LOOK LIKE.
ACT V / JOIN THE POOPMENT™
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