THE CASE FOR NO. 1
WHAT DO YOU WANT FROM NO. 1?
The first. The Original. The domain. The history. The certification. The innovation. The cultural credibility. The purpose.
We have a few ideas.
SCROLL THE CASE
STREET CRED / 01
START WITH
START WITH
THE ORIGINAL.
PICKING UP SINCE 2003.
For more than two decades, The Original Poop Bags® has been working on one very necessary part of dog ownership—and finding ways to make it better.
THE NAME SAYS IT.
THE TIMELINE BACKS IT UP.
STREET CRED / 02
POOPBAGS.COM.
We really couldn't make this easier.
https://poopbags.com
↗
THE CATEGORY HAS A URL.
WE OWN IT.
STREET CRED / 03
BEFORE BIOBASED
BEFORE BIOBASED
WAS A BUZZWORD.
WE WERE ALREADY THERE.
FIRST TO BE
USDA CERTIFIED
BIOBASED.
BIOBASED.
Certification is the headline. The product choices are the supporting proof: plant-based options designed to reduce dependence on conventional petroleum-based materials.
*Final public wording of the “first” claim should be confirmed before launch.
PRODUCT PROOF / 04
YOUR POOP BAGS
YOUR POOP BAGS
ARE TRYING TO
TELL YOU SOMETHING.
Countdown Rolls® mark the final 15 bags, so running out doesn't have to be a surprise.
SMALL IDEA. VERY USEFUL.
SHOP COUNTDOWN ROLLS® ↗
15 → 1
RIGHT ON THE ROLL
RIGHT ON THE ROLL
CULTURE / 05
WE HAVE
WE HAVE
SNOOPY.
That's it. That's the section.
Okay, fine. The world's most famous cartoon dog meets The Original Poop Bags®.
SHOP SNOOPY ↗
OFFICIALLY
LICENSED
LICENSED
THE ORIGINAL × THE ICON
BUT STREET CRED
ISN'T THE POINT.
WHAT YOU DO WITH IT
IS.
BRAND PLATFORM / 06
MORE THAN
MORE THAN
A POOP BAG™
A poop bag is something you use for a few seconds.
The choices behind it can last much longer.
MATERIALS.
INNOVATION.
GIVING BACK.
COMMUNITY.
REAL IMPACT. REAL PURPOSE.
PURPOSE / 07
YOU BUY.
YOU BUY.
WE DONATE®.
Purchases help us support organizations working for animals, the environment, and humanitarian causes.
No logo wall. No vague virtue signal. The point is simple: if people choose The Original, our success should do something useful.
SEE THE IMPACT ↗
SO WHAT DOES NO. 1 ACTUALLY MEAN?
BEING NO. 1
01BE ORIGINAL.Lead with a real history, not borrowed language.
02MAKE IT USEFUL.Innovation should solve an actual problem.
03KEEP MOVING FORWARD.Better materials. Better choices. Better products.
04DO SOMETHING WITH SUCCESS.Use the purchase to create impact beyond the bag.
BEING NO. 1
ISN'T A TROPHY.
IT'S A RESPONSIBILITY.
THAT'S WHAT NO. 1 SHOULD LOOK LIKE.
YOU'VE SEEN THE CASE.
JOIN THE
JOIN THE
POOPMENT.
Get on the list. Get your randomized freebie. Stay close to The Original.
Same A/B/C freebie test. Same signup system. One final invitation.
YOUR RANDOMIZED FREEBIE
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